Tanja Grubner

Tanja Grubner is the global innovation, brand and communications director of the feminine care category at Essity (a leading global health & hygiene company dedicated to Breaking Barriers to Well-being). She is passionate about growing businesses by building brands with a purpose that are worthy of being invited into culture. Her brands Libresse/Bodyform are part of the advertising archives of MoMA and the Louvre, and have received over 400 awards to date (incl. Cannes Lions Grandprix for Glass, Titanium, Film, Strategy Lions, D&AD black pencil of the decade, WARC Grandprix for effective use of brand purpose).

In her current role, she redefined the global brand positioning, disrupting the period care category forever and growing the business from 450 mio Euro to 1 bio sales in 2023. The taboo-breaking campaigns like #bloodnormal, Viva La Vulva, #wombstories, #painstories and #periodsomnia tackled toxic stereotypes around periods, vaginas and women’s bodies to create a new normal. Libresse/Bodyform are not only the fastest growing period care brands globally but are also cited among the top five most creative brands in the world (WARC 2019, 2020, 2021). That's bloody lovely, but even better, it's improving millions of woman+ lives worldwide.

In the last 20 years, she’s lived across 3 continents, worked across a broad range of brands and FMCG categories in regional and global roles always having innovation, sustainability but above all the consumer in mind.