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The Power of Arena Thinking for Innovators

Date & Time

June 2, 2025, 11:50 AM - 12:25 PM

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Panel

Primary Access

Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass

Secondary Access

Screen PassMusic Pass

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Description

This session will explore how brands can leverage Arena Thinking to drive innovation and growth. We will discuss strategies to identify new arenas, the benefits of embracing this approach, and how it can lead to increased brand extensibility and customer engagement. The discussion will highlight real-world examples of brands successfully applying Arena Thinking to redefine their market presence and achieve exponential growth.

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