Micro-Communities, Macro Power: Deciphering Rednote for Western Brands
Date & Time
June 3, 2025, 4:10 - 4:40 PM
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Panel - Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
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Description
As digital landscapes evolve, micro-communities are emerging as powerful forces in shaping brand influence. This panel will explore the rise of Rednote, a unique platform connecting niche audiences, and how Western brands can leverage its power to engage with these highly engaged, influential groups. Experts will discuss strategies for building authentic relationships, driving brand loyalty, and navigating the cultural nuances that make micro-communities a game-changer in marketing.
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Panel - Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders