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Advertising vs Entertainment

About

Category: Culture & Creativity

Track: Marketing & Advertising

Format: Panel

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Description

As audiences grow savvier and attention spans shrink, the line between advertising and entertainment is rapidly blurring. This panel explores how brands, creators, and platforms are navigating the collision of commerce and creativity—crafting content that sells without feeling like a sellout. From branded storytelling to ad-supported entertainment, we’ll dive into what works, what doesn’t, and what’s next in the race to captivate and convert.
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