Dirt Is Good

Stand: GA01 Step into the world of Varzenal, brought to you by the world’s #1 laundry brand — @PersilUK / @OMOBrazil / @wearedirtisgood.

Master iconic Brazilian várzea football moves with an AI-powered player. As you mirror their style, your footwork lights up interactive floors with streaks of virtual dirt. At the same time, a Boston Dynamics robot mimics your motion, spraying custom dirt patterns onto a training shirt — yours to keep.

This is more than play — it’s a fusion of tech, culture, and movement where every mark tells your story.

DIRT IS GLORY.

Unilever’s ‘Dirt Is Good’ – first most chosen home care brand in the world – is committed to promoting the importance of outdoor play and sport for people’s physical, emotional, and social development. Through innovative laundry products and campaigns, Dirt Is Good encourages people to embrace life's messy moments, confident in the knowledge that the Dirt Is Good brands (known as OMO, Persil, Rinso, Skip, Surf Excel, Ala and Breeze) will take care of the stains. ​​