Yasmine McDougall Sterea

An award-winning global leader recognised by Forbes, Glamour, and the UN's Inspiring Women initiative, Yasmine brings over a decade of experience transforming how individuals and organisations approach consciousness, creativity, and innovation. She leads Free Free World, a global ecosystem that has generated $70M worth of measurable impact across three interconnected pillars: Enterprise, World Club, and Foundation.

Through Free Free Enterprise, she partners with Fortune 500 companies including Unilever, Google, L'Oreal, and PepsiCo to build social consciousness through groundbreaking projects and awareness campaigns. Her proprietary Free Free Methodology has been successfully implemented across major corporations and prestigious institutions including Harvard University and the Department of Justice in Brazil, directly impacting over 50,000 people through strategic programs.

Yasmine oversees partnerships with more than 80 organizations and institutions globally, driving cultural transformation that bridges emotional wellbeing with direct business impact. She leads Free Free's mission to advance humanity's true freedom by empowering individuals to become authentic leaders who create world solutions - with an ambitious goal of transforming consciousness for more than 1 million people by 2030.

Her work focuses on integrating feminine and masculine consciousness within organizations, teaching leaders to balance intuitive, heart-centered collaboration with decisive, action-driven solutions. This approach has proven particularly effective in corporate environments seeking sustainable growth through cultural evolution.

Before founding Free Free in 2018, Yasmine served as an editor at Vogue, bringing creative and editorial expertise to her current role in organizational transformation. She holds a degree from Harvard University and has been featured across international media including Cannes, World Economic Forum, and major publications worldwide.

Yasmine is a mother and global citizen committed to creating a more conscious, connected, and innovative future where consciousness and action happen together. She founded Free Free in honor of her mother who wasn't free, and her daughter who is growing up free.