Vuokko Aro

Chief Design Officer

Monzo

About

Category: Business & Leadership

Track: Startups

Description

Vuokko leads Design and Research at Monzo across the business, driving vision and execution across both Product and Brand. From Monzo’s prepaid era to today, her work has created beloved experiences across all touchpoints, influenced company direction and helped build a profitable business with over 11 million customers. Building on her startup experience in the US and Europe working on new and well established brands alike, Vuokko’s approach to developing Monzo’s award winning product is to start from first principles and create customer-centric work that elevates the whole industry. Vuokko holds two masters degrees: one in design and another in economics. She is building a small fashion brand as a side project.