Sarah Baumann

Sarah Baumann is the Chief Operating Officer of Christopher Ward, now the UK’s leading watch brand following its launch in 2004 as the world’s first online luxury watch brand. Before joining the incredible world of watchmaking, Sarah worked in advertising and marketing for 25 years – as Deputy CEO of Leo Burnett London, a global integrated creative agency and latterly as Managing Director of digital media and creative agency VaynerMedia EMEA and The Wild by Jungle.

Sarah is passionate about how creativity and innovation connect with people to build brands and business; both from the cultural perspective within companies, as well as within culture more broadly. Earlier this year, Christopher Ward released a feature length documentary sharing an unfiltered look at the design process of bringing a new watch to market. Sarah was also recognised as a Campaign 40 Over 40 winner and is a member of WACL (Women in Advertising and Communications Leadership), a voluntary organisation campaigning for gender equality. She is also a Trustee of The Air Ambulance Service and National Children’s Air Ambulance.