Rajiv Parikh

Rajiv Parikh is a visionary storyteller and technology innovator at the forefront of redefining how audiences experience narrative art. As President of TooFar Media, a Silicon Valley-based multimedia arts company, he leads the creation of Immersive Storyworlds—a revolutionary fusion of literature, music, animation, film, and generative AI, designed to transport audiences into multi-sensory, boundary-breaking experiences. Rajiv has shared his expertise at Raindance London, SXSW Sydney, Austin Film Festival, and the DaVinci International Film Festival, captivating audiences with insights on how Generative AI, custom diffusion models, and immersive media are reshaping the creative landscape. Now, at SXSW London, he brings his boldest ideas yet—revealing how the next generation of storytelling will be intelligent, interactive, and emotionally resonant in ways never seen before. With over 20 years of experience in global marketing, sales, and product strategy, Rajiv has held pivotal leadership roles at Pixar Animation Studios, Warner Brothers and Nearpod to name a few. His expertise in go-to-market strategy and emerging technologies has made him a key figure in the evolution of digital media and content innovation. Under his leadership, TooFar Media has built a global creative network, collaborating with Grammy Award-winning musicians, world-class artists, and groundbreaking animators to push the limits of what immersive media can achieve. By integrating Generative AI, MidJourney, Stable Diffusion, Blender, PlayCanvas, Adobe Firefly, and Dolby Atmos, he is transforming the way stories are not just told—but experienced. In addition, Rajiv’s artistic roots run deep. As a professional musician, he has performed at major festivals and venues across North America—giving him a unique perspective on blending technology with emotional storytelling. His work at TooFar Media is not just about pushing pixels but about crafting transformative, sensory-driven experiences that challenge audiences to see, hear, and feel storytelling in entirely new ways. Join Rajiv at SXSW London as he explores how technology and artistry are converging to shape the future of storytelling—and how creators, filmmakers, and visionaries can harness these innovations to redefine what’s possible.