Margaret Kerrison

Margaret is a Senior Creative Director at TAIT, where she leads multidisciplinary teams in crafting innovative concepts for immersive environments, location-based entertainment, and interactive storytelling. With over 17 years of experience, Margaret has played a pivotal role in shaping unforgettable experiences across theme parks, museums, science centers, world expo pavilions, experiential travel, brand centers, multimedia installations, and retail spaces.

Her storytelling expertise has contributed to projects that have earned six prestigious THEA Awards, and she has collaborated with world-renowned companies including Walt Disney Imagineering, Airbnb, and BRC Imagination Arts. Known for her story-first approach, Margaret brings a deep understanding of narrative design and audience engagement to every project she touches.

In addition to her creative leadership, Margaret is a published author of three books, sharing her insights and thought leadership in the evolving field of immersive storytelling and experience design. Her work continues to inspire the next generation of storytellers and creatives across the globe.