Lucy Yeomans

Lucy Yeomans is the Founder and co-CEO of DREST, the fashion styling mobile app that aims to open up the exclusive worlds of luxury fashion, beauty and lifestyle to everyone, everywhere. Taking new media to an entirely new level, DREST combines the interactivity and immersion of gaming with the inspiration and curation of publishing, offering a unique platform for discovery and exceptional engagement. The one of a kind multi-brand environment connects the consumers of today and tomorrow to over 280 of the world’s most prestigious brands, fostering a positive and inclusive space that promotes experimentation and self-expression. Lucy Yeomans, a leading luxury content strategist with 20+ years of experience in publishing, editorial and e-commerce. With past experience at NET-A-PORTER and Harper’s Bazaar, Yeomans is an expert in launching new groundbreaking platforms, and at understanding what the modern consumer wants from the luxury fashion industry