Leanne Tomasevic

UK & US Head of Insights

Tracksuit

About

Category: Culture & Creativity

Track: Marketing & Advertising

Industry: Marketing

Country: United Kingdom

Description

Leanne Tomasevic helps global brands unlock their full potential through bold insights and marketing impact. She believes insight is where progress begins. A member of the IPA’s Effectiveness Leadership Group and Fellow of the Market Research Society, Leanne has been recognised for her work with ESOMAR and AURA. She helped set up Truth Consulting, working with global names like Vodafone, Philips, Ralph Lauren, L’Oréal, Activision Blizzard, and Minecraft. At Tracksuit, Leanne is shaping the future of brand measurement - helping businesses turn insight into action and make better decisions that drive lasting success. She is the co-author of Entertain or Die, a piece of research which proves the ROI of brands that take an entertainment-first approach to brand building.