JO
Jude Ower
Founder
PlanetPlay
About
Category: Technology & Innovation
Track: Gaming
Industry: Mobile Gaming Apps
Country: United Kingdom
Description
Jude Ower has spent the past two decades leveraging games as a force for good, working across multiple games studios, corporates and non-profits. Jude was the Founder of PlayMob, a market insights platform gathering public sentiment data through popular hit mobile games, aiming to better understand how people feel about the global goals and what action we should take to make better decisions for people and the planet. In 2024, PlayMob was acquired by PlanetPlay where Jude now serves as Chief Strategy Officer. Jude additionally co-founded the Playing for the Planet Alliance with UN Environment and also worked with UNDP to gather player insights globally, to influence climate policy in over 50 countries, insight which has also been used for the G20 and IPCC report. She also co-authored the book, “Gaming for Good,” on how games can spread awareness and inspire action against global challenges.