

Jen Kurland
Chief Brand Officer
TAIT
About
Category: Technology & Innovation
Track: XR Transformation
Industry: Marketing
Description
As the first to hold the position of Chief Brand Officer at TAIT, Jennifer Kurland leads all efforts related to brand, marketing, communications, and hospitality, focusing on strategic initiatives and shaping the company’s highly regarded brand identity. She ensures that the storytelling that supports TAIT’s own brand and team is as dynamic as what the company is known for delivering for its partners.
Kurland co-founded productionglue in 2006, the award-winning live event agency acquired by TAIT in 2016 and has been carefully crafting experiences for top 100 brands for over 25 years. She oversaw award-winning activations for clients including Nike, Glossier, Bloomberg, Time 100, Governors Ball Music Festival, and the Office of the Mayor of New York City, among many others. A graduate of the University of Delaware, Kurland has served as the Vice Chair on the board of The Friends of Governors Island, a trustee on the board of The Calhoun School, and as a board member of Workforce Live, a non-profit committed to providing career opportunities for the next generation of live events.