Harry Elonen

Associate Brand Director

Minecraft

About

Category: Culture & Creativity

Track: Marketing & Advertising

Industry: Marketing & Advertising

Country: United Kingdom

Description

Harry Elonen is Associate Brand Director at Mojang Studios, where he leads global brand for Minecraft. With 15+ years of branding experience, Harry has been pivotal in evolving Minecraft into a multi-platform universe spanning games and entertainment, merchandise, media, and film. He played a key role in Minecraft’s major rebrand and helped translate its core values of creativity, freedom, and community into the upcoming Minecraft movie with Warner Bros.