Ellen Broomé

Since joining Polestar in 2020, Ellen Broomé has built up Polestar’s progressive sustainability communications and advocacy agenda, alongside wider brand PR initiatives.

Projects include the PR launch of Polestar’s first Life Cycle Assessment which was a push for transparency in the automotive industry, the PR campaign for the Polestar 0 project which is a moonshot goal to create a climate neutral car without offsets, Polestar’s launch on the Nasdaq and a SuperBowl campaign.

With a background from fashion in Paris (Kenzo and Gucci), and 10 years as Head of International PR at French advertising agency BETC, Ellen is devoted to making businesses grow through effective PR and cultural relevance. She is passionate about strategic thought leadership and has as part of that work produced keynotes for events like COP26, Climate Week NYC, FT Live, Global Fashion Summit, Cannes Lions, SuperNova and The Next Web.