
CB

Cherry Beagles
Founder
The 400 Club
About
Category: Culture & Creativity
Track: Sport
Industry: Sport
Description
Cherry is the founder of The 400 Club - a disruptive force reshaping both the sports marketing and commercial landscape to include more female fans and female-centric brands. Under her leadership, 400 has become the go-to brand for reaching the new female fan: culture-led, brand-savvy, and wildly influential. With 250+ athletes, founders, and creatives in her network, 400 isn’t just following trends - it's setting them. Cherry's Forbes 30 Under 30 win this year cements what we already know: 400 is not just shifting the game, it's building a whole new one.