Why Fandom's the Future of Brand Loyalty
Date & Time
June 2, 2025, 12:50 - 1:10 PM
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
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Description
Formula E CEO Jeff Dodds and Edelman’s Suzy Socker explore how fandom drives brand loyalty—and why cultural relevance is key. Learn how turning awareness into true fan engagement can transform brands and reshape industries.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |