Who Owns Your Brand?
Date & Time
June 3, 2025, 11:30 AM - 12:10 PM
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Description
As AI reshapes our world, brands face unprecedented challenges, from credible fake narratives to eroding control over their identity. This session delves into the threats and opportunities posed by AI-driven platforms, exploring how believable fakes undermine trust, the fading role of traditional media gatekeepers, and the double-edged power of influencers. Discover strategies to maintain narrative consistency, uphold social responsibility, and future-proof your brand against the evolving risks of generative AI, ensuring your story remains authentic in an ever-fragmented digital landscape.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |