The Grief of Innovation

Innovation and sustainability both demand new ways of thinking and operating. But brands and businesses, so focused on moving forward, often forget the attachments that people can have with the way things used to be. That nostalgia is a form of grief. What can we do to make these transition periods feel less difficult? More importantly, what can we do to bring people into our vision of progress? To excite them?

In this talk, SYLVAIN Strategy Partner Aaron Powers will provide ways for the worlds of brand, business, and marketing to navigate periods of change without inadvertently leaving consumers behind.