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The Future of Entertainment

Date & Time

June 4, 2025, 2:00 - 2:30 PM

About

Category: Culture & Creativity

Track: Music

Format: Fireside chat

Primary Access

Platinum PassConference Pass3 Day Conference Pass

Secondary Access

Screen PassMusic Pass

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Description

Björn Ulvaeus reflects on his lifelong curiosity and fascination with technology - from ABBA to Voyage and beyond. In this conversation, he explores how artists can future-proof their legacies in a rapidly changing entertainment landscape. Touching on AI, immersive experiences, and the future of touring, Björn considers the creative and existential implications of aging in a world where catalogues can live on and evolve through innovation.

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