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The Big Organic Lie: Why Most Content Doesn’t Convert – and how to fix it

Date & Time

June 3, 2025, 11:00 - 11:30 AM

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Category: Culture & Creativity

Track: Creator Economy

Format: Panel

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Description

We’ve been sold a lie: create more content and you’ll win. Yet the vast majority of content today doesn’t land, let alone lead. In a world obsessed with views, clicks, and followers, we’ve lost sight of what content was meant to do: spark curiosity, build trust, and drive results. Neil Patel challenges the metrics-first mindset and introduces a new framework for content that’s not just discoverable, but unforgettable.

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