The Art of Sports Sponsorship
Date & Time
June 2, 2025, 2:45 - 3:15 PM
About
Category: Culture & Creativity
Track: Sport
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
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Description
With sports sponsorships on the rise, lasting impact comes from cultural partnerships—not just traditional activations. Join Born Social’s Callum McCahon with leaders from Formula E, and Guinness as they explore strategies for meaningful, community-driven sponsorships that resonate now and into 2025.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Sport
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |