Reinventing the BBC
Date & Time
June 2, 2025, 2:00 - 2:25 PM
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Description
How do you reinvent a brand like the BBC? It’s one of the UK’s biggest brands and one of the world’s most respected and influential media companies. Charl Bassil has been hired as the BBC’s first Chief Brand Officer to do just that. In this fireside chat with Eric Fulwiler, Co-Founder & CEO of challenger marketing consultancy Rival, Charl will share his playbook for brand transformation and a behind-the-scenes look at how he’s working with his peers to bring the BBC back to its challenger roots to drive relevance and growth in a massively disrupted media landscape.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |