Lights Out With F1 and the Lego Group – How to Build Immersive and Relevant Experiences for Your Audience
Date & Time
June 5, 2025, 2:00 - 2:40 PM
About
Category: Culture & Creativity
Track: Sport
Format: Presentation
Primary Access
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Description
We'll be exploring the shared values of innovation and precision that drive both our brands, revealing how to go above and beyond a simple licensing deal to a strategic alliance that blends the adrenaline of F1 racing with the imaginative play of LEGO.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Sport
Format: Presentation
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |