Is Bigger Better? The Power of Micro to Macro Influencers
Date & Time
June 2, 2025, 12:25 - 1:05 PM
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
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Description
Brands looking to work with influencers on their marketing campaigns have often been focused on the number of followers an influencer has. But due to the rise of platforms with content-first algorithms, the follower count is no longer as important. Consumers want impactful content that resonates with them, and often micro-influencers outperform macro-influencers in ROI. This session is a panel that draws on multiple expertise from brands and creators, to explore the distinction between partnering with different-tiered influencers and how the focus should be on creating niche, engaging content.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Marketing & Advertising
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |