
Hitting The Heights: How To Dominate The Creator Economy
Date & Time
June 3, 2025, 10:50 - 11:35 AM
About
Category: Culture & CreativityBusiness & Leadership
Track: Marketing & AdvertisingCommerce
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass
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Description
In February 2023, the 22 year old content creator Inoxtag set himself the goal of climbing Everest and sharing the stages of his preparation and ascent. He made a real turning point in his career with the documentary Kaizen. Premiered in cinemas and later broadcast on YouTube and TV in September 2024, it broke audience records with more than 38M views and became a milestone in the French audiovisual landscape. How was such a project financed without benefiting from media production industry subsidies? How did it challenge French media chronology? How brands did join the adventure beyond simple sponsoring?
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Live Captions |
About
Category: Culture & CreativityBusiness & Leadership
Track: Marketing & AdvertisingCommerce
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |