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Growing Sport: The Battle for Fans

Date & Time

June 2, 2025, 10:30 - 10:50 AM

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Category: Culture & Creativity

Track: Sport

Format: Fireside chat

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Description

All sports are chasing the casuals and next gen, in the hopes of converting them to the feverish fandom that drives sport globally. But do cultural relevancy and fleeting mainstream moments translate to growth? Join IMG President, Adam Kelly, as he looks into the future of fandom, the hard facts behind the sports rights “boom period” and what will really make a difference to sport’s bottom line.

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