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Footballers as a Brand

Date & Time

June 2, 2025, 12:15 - 12:50 PM

About

Category: Culture & Creativity

Track: Sport

Format: Panel

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Description

This session explores why footballers must see themselves as brands—with earning power beyond the pitch. From AI and data to untapped tech opportunities, even non-superstars can build lasting value. With Project Red Card’s 400-player lawsuit against the Premier League, the panel will examine how data access could reshape footballers’ futures.

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