Effortless Iconicity - A Need For Consistency and Reinvention To Achieve Timelessness
Date & Time
June 3, 2025, 10:22 - 10:45 AM
About
Category: Culture & CreativityBusiness & Leadership
Track: FashionCommerce
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
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Description
This fireside chat will dive into the art and science of building enduring brands, exploring the delicate balance between honouring heritage and embracing innovation. Lorenzo Moretti, President EMEA at Champion, and Anant Sharma, CEO & Founder of Matter Of Form, will dissect the key ingredients of iconicity, including timeless design principles, a deep understanding of human psychology, and the ability to forge lasting emotional connections with consumers. They'll use Champion's EMEA rebrand and repositioning as a real-world case study, examining how the brand navigates the interplay of heritage, innovation, and style to maintain its iconic status.
Accessibility
Live Captions |
About
Category: Culture & CreativityBusiness & Leadership
Track: FashionCommerce
Format: Fireside chat
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |