Developing Iconic Brands: Remaining Relevant in a Crowded Market
Date & Time
June 5, 2025, 12:50 - 1:25 PM
About
Category: Culture & Creativity
Track: Visual Arts
Format: Presentation
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Description
Kim Nyström and Claire Houghton-Price explore how brands and artists can remain culturally relevant while reaching new global audiences. With a focus on immersive, emotionally-driven experiences, they reveal how Pophouse redefines iconic music legacies - spanning Avicii, Swedish House Mafia, Cyndi Lauper, and KISS - through bold storytelling, community-building, and cutting-edge innovation. From acquiring legendary catalogues to launching groundbreaking projects like the upcoming KISS Avatar show in Las Vegas, Kim and Claire offer a behind-the-scenes look at how they blend creativity and technology to entertain new generations of fans for years to come.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Visual Arts
Format: Presentation
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |