Crafting Magic: The Art of Product
Date & Time
June 3, 2025, 3:45 - 4:15 PM
About
Category: Culture & Creativity
Track: Design
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
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Description
Ever encountered that delightful moment in a digital product that made you smile? These aren’t happy accidents—they’re carefully orchestrated touchpoints where brand and product design converge to create magic. In this panel discussion moderated by Rachel Gogel, design leaders Liz Gilmore (Dropbox), Everett Katigbak (Anthropic), and Heather Phillips (Slack) will unveil the strategies and organizational structures that enable seamless brand integration within digital products. They’ll explore innovative team models that bridge brand and product, frameworks for scaling brand expression across product ecosystems, and the evolution of design systems to support consistent brand expression.
Accessibility
Live Captions |
About
Category: Culture & Creativity
Track: Design
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |