Building Brand Love with Localised Social Storytelling
Date & Time
June 4, 2025, 2:50 - 3:20 PM
About
Category: Business & Leadership
Track: Startups
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
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Description
In this fireside chat, Melissa Chapman (CEO, Jungle Creations) and Lucy Amos (Director of Social Media, Disney UK & EMEA), moderated by consultant Sedge Beswick, explore how global brands like Disney build local brand love through culturally attuned social storytelling. Drawing on UK campaign case studies, they’ll share how to balance global brand consistency with regional relevance, tap into local trends, and use influencers to turn passive viewers into loyal fans.
Accessibility
Live Captions |
About
Category: Business & Leadership
Track: Startups
Format: Panel
Primary Access
Platinum PassConference Pass3 Day Conference Pass1 Day Festival Pass
Secondary Access
Screen PassMusic Pass
Badge Access
Badge Holders
Accessibility
Live Captions |