Abiola Babarinde

Abiola is a Marketing Strategist based in London, who's work focuses on outliving (not beating) the algorithm. She is the Head of Brand at high-growth, culture-led startup TOPICALS and also holds a private book of clients including Netflix, Davido, Bianca Saunders and Kai Collective through her marketing company Inner Circle Strategy. She has an atypical background in strategy, marketing and media which gives her fresh perspective when it comes to developing brands and talent.

Why you are excited about SXSW London 2025: Music has been the #1 thing to inspire me and shape my view of the world, it ties together so much of the creative industry from fashion, to art and media at large. I'm looking forward to contributing to the future of the music in this way with SXSW, which is such an instrumental part of the creative industry.