Aaron Fairweather

Aaron Fairweather is a Manchester-born DJ, talent manager, and creative marketer with a passion for artists, culture, music, product, and sports. A natural connector, he bridges brand partnerships, marketing, and talent development across entertainment, sneaker, and FMCG industries. He manages rapper/producer Abnormal Sleepz and DJs for Hip Hop soul collective Children of Zeus, while championing Manchester culture and amplifying global unheard communities through his work with Youth Music. With expertise in live events, branding, and digital channels, Aaron has led projects for Red Bull, Nike, Apple Music, and Meta. Dedicated to fostering cultural spaces, he delivers impactful brand activations, festival curation, and VIP client engagement with a global perspective

Why you are excited about SXSW London 2025?

Having the opportunity to work along SXSW and the esteemed panel it's an honour to be at the helm of, supporting SXSW launching in the UK and being able to welcome in the next generation of talent - unearthing and showcasing a handful of the world's best, brightest and, next up; singers, songwriters, bands rappers and DJs is a pleasure. Harnessing experiences from touring the world DJing, and curating for some of the biggest brands in the world, there is nothing more exciting than music starting at grass roots, mix that with a cultural hot bed like London, the opportunity for collaboration and exchange is higher than ever.